OPENING A VR CLUB: 5 UNOBVIOUS MISTAKES BEGINNERS MAKE

Why are WARSTATION VR club owners confident in the market? We not only offer a technological product but also a proven business model. We know what a successful VR club should be, and we have compiled 5 unobvious mistakes that can hold back even the most promising club for years.

Saving on the Internet

Trying to reduce the cost of internet connection can lead to disruption in the gaming experience. An underpowered router, unreliable provider, or incorrect setup can instantly ruin the virtual reality experience. Frustrated visitors will not only not come back on their own but will leave negative reviews that will damage your reputation and profits.

Absence of lounge area

A lounge area is where visitors can relax and enjoy your club's atmosphere. Comfortable chairs, a coffee machine, and cosy sofas make waiting more enjoyable.

Don't assume that your client is only someone who wears a virtual reality helmet. It's important to consider those who are outside of the playing area as well. A comfortable waiting area with comfortable chairs, tables, and the opportunity to have coffee is not just a nice addition but a crucial element that helps to increase the loyalty of your guests. Visitors who enjoy spending time at your club are more likely to become repeat visitors. The lack of such an area can lead to the loss of your audience.

Gaming sessions only

This is one of the most common mistakes made by aspiring entrepreneurs.

Birthday parties, graduation ceremonies, corporate events, team-building activities, outdoor events, and tournaments are all classic ways to generate additional revenue. People are willing to pay for unique experiences and excellent service, so it’s important to include a banquet space in your design project and prepare to host different events in your club.

Poor advertising

Although some people may think that advertising is unnecessary, customers will not always find your business on their own. Even the best clubs need a steady stream of new guests to survive.

To draw attention to your business even before it opens, consider creating an information background. Run targeted ads and actively engage on social media. This will help you build a loyal customer base before you even start operating.

After you open, regularly post photos and videos of events, run promotions, and hold contests. This will keep your brand top of mind and attract new customers.

Too many pricing plans

Customers may become confused by a wide range of services and conditions, and this can lead to distrust. To avoid this, set 3-4 fixed rates that will be clear and simple for your guests. This will allow you to increase the average cheque, and your customers will trust you and appreciate the simplicity of pricing.

We know about these mistakes firsthand because we have been through them ourselves. In our own VR club, we constantly test the product, develop strategies, and find useful life hacks. Therefore, the WARSTATION franchise is not just games but a full-fledged experience, which we summarised in the business plan and instructions. More than 170 of our partners have already built a stable and profitable business on this model.

Do you want to repeat their success? Open a profitable business with WARSTATION and be sure of its success. Regardless of whether you have any business experience, we will help you avoid mistakes and tell you how to earn a stable income for many years to come