WARSTATION AS A STRATEGIC PARTNER OF A SHOPPING MALL

When negotiating with the landlord, WARSTATION franchisees should present their VR club as a full-fledged partner rather than just another tenant. By demonstrating that the club can significantly increase the commercial viability of the mall, you can secure more favourable rental terms. Here are some key arguments that support this position.

Firstly, WARSTATION greatly increases the average length of time guests spend in the shopping centre. A typical session at the VR club lasts between 30 and 60 minutes, during which time visitors who attend the arena spend more time and money in the mall than casual shoppers. This should be emphasised in negotiations, as it shows that WARSTATION extends the duration of customers' visits and increases additional spending.

Secondly, the VR club becomes a kind of commercial hub, generating a steady stream of customers for related businesses. While children and teenagers enthusiastically play VR games, their parents naturally find themselves wandering around the mall, popping into cafes, restaurants, and shops for spontaneous purchases, or visiting a cinema or bowling alley. As a result, the area surrounding the WARSTATION arena turns into a popular spot, contributing to the growth of revenue for all nearby businesses.

Thirdly, WARSTATION clubs target a high-paying audience. The main guests of the club are families with children aged 6 and young people between 15 and 30. They are the most active and wealthy consumers, who are more likely to spend money on entertainment and make impulse purchases, which can be profitable for the mall itself.

To sum up, WARSTATION is a valuable addition to any shopping centre. It draws a paying audience, prolongs visitors' stays, and generates a stream of clients for local companies. By using these arguments, you can negotiate with the landlord and show the true value of your business to the shopping centre's economy.

Success will not be long in coming!